More ETFs aim to please the socially minded

Two new exchange traded funds are geared toward alternative energy firms and pressuring for reform in Sudan.

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Chicago management consultant Kenneth O'Hare knows from experience that the stocks of "green" energy companies can rise and fall just like the winds and tides that he regards as the future of power.

Even so, he plows $500 per month into alternative energy investments and still manages to sleep well at night. His secret: exchange traded funds (ETFs) have relieved his prior burden of picking stocks in a sometimes tumultuous sector where few mutual funds dare to tread.

"I was in effect trying to manage my own mutual fund, and I realized that it was beyond me," Mr. O'Hare says. His ETFs "represent a basket of companies in a field that I'm interested in," yet they don't require him to "do a great deal of research on each company."

The financial world's highly popular ETF products resemble mutual funds in that they consist of stocks of multiple companies, but they differ in that they trade like stocks on an exchange. That means the market value of these cheap-to-maintain investments changes all day long, sometimes for better and sometimes for worse.

For ethically minded investors, the fast proliferation of ETFs in recent years has put powerful new tools in their wealth-building, world-improving toolboxes. Over the past 2-1/2 years, at least a dozen ETFs with a socially responsible angle have appeared in the marketplace. Two just launched in June: PowerShares Global Clean Energy Portfolio and the Claymore/KLD Sudan Free Large Cap Core ETF. The latter shuns companies with ties to Sudan, where the government stands accused of sponsoring terrorism and sanctioning genocide in the Darfur region.

Socially responsible ETFs still represent just a sliver of the total ETF universe, which includes more than 560 unique products, but they are nonetheless shaping in important ways the portfolios of discerning investors.

The most basic appeal of ETFs, for investors with and without social missions, is their relatively low maintenance costs. ETF investors generally give up just 0.5 percent of their asset value per annum for operating expenses, versus an average of 1.2 percent for an actively managed mutual fund. That's largely because ETFs have no manager getting paid to decide whether a particular stock is poised to pop or fizzle. As a result, ETFs cost less than managed funds do to operate.

Comparing ETFs with an actively managed mutual fund, "the lone disadvantage [of ETFs] would be if the actively managed fund consistently outperforms the socially responsible ETFs over time," says an e-mail from Tom Lydon,editor of ETF Trends, an industry newsletter. To date, he says, socially responsible ETFs are for the most part too new to have a clear track record.

Financial advisers agree that low costs make ETFs important to consider for just about any socially screened portfolio. But knowing when and how to use them, experts say, requires a nuanced approach.

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