Profound shift in US culture of giving

For Julie Putterman in Chicago, giving to the relief effort was a first - not in terms of donating to charity, which she tries to do regularly, but for this type of cause. Usually, she supports efforts and organizations she's familiar with, where she feels that she has some control over the money, something seldom possible with global disasters.

But this time was different. It wasn't just the scale of the disaster, or the onslaught of images on the evening news. Ms. Putterman felt that it was a way to reach out to international neighbors at a time when the rest of the world doesn't hold the highest opinion of the US.

"I feel like our country has been such a bad citizen of the world in the recent past," Putterman says. "For a few minutes there, it looked like the administration was going to be pretty stingy, and I just felt like it was important for everyone to rally."

Josie-Dee Seagren, a seventh-grader in Barrington, Ill., decided with her brother to give $50 - all the money they had in a "charity jar" where they put a portion of their allowance - when they saw Amazon.com's appeal to raise money for the American Red Cross.

"As I realized how many people died, I started thinking about [the tsunami] more and how really sad it was and how many people were affected by it," says Josie-Dee.

The Internet has been a particularly effective fundraising tool in recent days. It's easy to use - just a few clicks, and a small donation flows through. And the level of use in much of the world appears to have reached a turning point. There's much less reluctance to complete financial transactions on the Web.

The Internet allows people to react emotionally to the images they are seeing, says Mr. Melio, and it allows them to react to the urgency of the need.

"I think it speaks to the social acceptance of the Web," he says.

The proliferation of venues for donations may not be all good, however. The US, for its part, already suffers from what one expert calls the "anarchy of altruism" - a confusing array of charities competing for dollars.

That's not the case in Britain, where there is a national Disasters Emergency Committee that channels funds in times of crisis. "The tsunami response so far demonstrates the US culture of giving in all of its profusion and confusion," says Larry Minear, coauthor of the book, "Charity of Nations," and an expert at the Feinstein International Famine Center at Tufts University.

Some of the charity appeals have come from unexpected places. Take the example of DailyCandy.com, a free guide to fashion, beauty services, and entertainment in a number of US cities.

On Monday, the DailyCandy.com website replaced its usual choice of a trendy boutique or fun new restaurant with a list of organizations that were providing tsunami relief. "Readers like to be reminded that life is more than bags and jeans," says executive editor Pavia Rosati.

US corporations, for their part, have been donating millions of dollars in cash and supplies. Within days of the disaster, everything from diapers to antibiotics were on the way to the region.

By New Year's Day, the biggest corporate givers included pharmaceutical and healthcare products companies such as Pfizer Inc. (donating $10 million in cash and $25 million worth of drugs to relief agencies).

The Coca-Cola Co. ($10 million), Exxon Mobil Corp. ($5 million), and Citigroup Inc. ($3 million) were also big donors. The Bill & Melinda Gates Foundation has pledged $3 million.

Google Inc. put a link on its home page to relief groups, and America Online encouraged members to donate to Network for Good, an online charity the Internet-service provider founded along with Cisco Systems Inc. and Yahoo! Inc. Yahoo also added links to five charities on its home page.

• Wire service material was used in this report.

Page: 1 | 2