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The election that won't budge

The Democratic convention may defy history and not give Kerry a big bounce - a sign of how settled the electorate is.



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By Liz Marlantes, Staff writer of The Christian Science Monitor / July 20, 2004

WASHINGTON

At next week's Democratic convention, Sen. John Kerry will reintroduce himself to millions of Americans, put forward his vision for the country, and generally dominate the national spotlight for four consecutive days.

He will also attempt to shake up the dynamics of a race that has remained, almost from the beginning, locked in stalemate. Political conventions often provide candidates with their biggest bounce of the campaign: In 2000, Al Gore kissed Tipper onstage and improved his poll standing by eight points. In 1992, Bill Clinton entered his convention in third place and shot ahead by a record 16 points (helped by Ross Perot's temporary departure from the race).

Even Michael Dukakis gained a seven-point bump in 1988. But if the pattern of the current campaign holds, Kerry may have a harder time than his predecessors in generating a significant postconvention bounce.

So far, to a remarkable extent, the 2004 race has proven nearly impervious to external events - whether positive or negative. Kerry's selection of John Edwards as his running mate, for example, was well received by Democrats, but did not give the Massachusetts senator much lift in the polls. Weeks of bad news out of Iraq left more Americans questioning the war and the general direction of the country, but hardly budged the presidential horse race numbers.

Why that lack of bounce

This seemingly frozen campaign stems in large part from a polarized electorate: Polls show the vast majority of Americans are firmly behind one candidate or the other, with far fewer undecided voters than in previous elections. As a result, pollsters say, any postconvention swings in the race - both for Kerry and President Bush - are likely to be relatively small, and at the margins.

"There just isn't the elasticity this year that there is normally," says independent pollster John Zogby.

Republicans argue that the tight nature of the race also points to voters' lingering uncertainty - and even negative attitudes - toward Kerry. Even after a series of difficult weeks for the White House, in which President Bush had to contend with ongoing violence in Iraq and the release of reports documenting intelligence failures in the run-up to war, Kerry has not managed to convince voters that he would do a better job. Many Republicans argue the convention represents Kerry's last shot at making his pitch and moving the electorate in a significant way.

"He could not have had a more favorable political environment than he had in May and early June, and he did absolutely nothing with it," says Republican pollster David Winston. "If he doesn't get a bounce out of [the convention], he's in real trouble."

Mr. Winston contends that the electorate is more moveable than it is often portrayed, and that the main reason Kerry has not been able to capitalize on the unfavorable environment for Bush is because he has already been defined in negative terms, as a liberal and a flip-flopper, in the minds of many potential swing voters.

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