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Britannia rules the comedy circuit



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By Mark Rice-Oxley, Correspondent of The Christian Science Monitor / February 20, 2004

LONDON

In a crowded basement in the heart of London theaterland, Richard Vranch is directing an exhilarating performance of "Nelson and the Cheese Grater."

It's a surreal tale, full of historical adventure, nautical ribaldry, and formidable quantities of mature brie.

Not heard of it? It's hardly surprising, as the improv piece was invented by the five performers on the spur of the moment.

But the genre will be familiar. It's grown from unpromising beginnings in the unlit, seamy corners of the performing-arts scene to center stage at scores of mainstream venues across Britain.

And now, with its top stars eyeing America and other overseas markets and its audiences more numerous and knowledgeable than ever before, live comedy can truly claim to be one of Britain's fastest-growing forms of entertainment.

More than 150 clubs have sprung up across the country, the majority over the past decade. One chain of clubs, Jongleurs, claims to be the largest in the world, with 17 venues and 2 million patrons each year.

"London is the comedy capital of the world," says Mr. Vranch, a veteran of the British live scene with almost 20 years of performing with the Comedy Store Players, a group of improvisers based at London's Comedy Store. "We've got 50 or 60 clubs here, compared to the dozen or so in New York."

"The audiences are growing and getting more sophisticated and more demanding, and that means you have to work hard to keep up," adds Vranch after a night of hilarity whose particular high points were an improvised imitation of a Moldovan goatherd and an intergalactic musical entitled "Bum Cheek 9." "It keeps it edgy."

But is it edgy enough to export? That is the big question facing Britain's burgeoning roster of comedians.

The success of stand-ups such as Eddie Izzard in America, and the recent triumph of Ricky Gervais and his tragicomic "The Office" at the US Golden Globes last month has set many wondering whether the British scene is about to go international.

But does 'ha, ha' translate?

But can clipped consonants and even more clipped irony find an audience in farther-flung places? Places where people might not know who Lord Nelson was (a British admiral), or what a cheese-grater is for?

"You'd be surprised," says Vranch, who was taking performers on a tour of India for a series of improv nights. "They like us in China as well [because of] the TV series 'Whose Line Is It Anyway?' "

Arnold Engelman thinks the US scene is ripe for a British invasion. The New York-based producer and president of WestBeth Entertainment is bringing over a team of British comedians for a festival next month at the Village Gate Theater.

Mr. Engelman, who has already promoted Izzard in the US, says that British humor has "gone down incredibly well" in America.

"Stand-up comedy in England is a creative art form," he says. "It's on at the West End in the same way that a Shaw play or a musical is on."

In some ways, the cultural barrier is less of a problem, having been eroded by the prolific exchange of television programming in recent years. But Engelman cautions that not every British funnyman will make it big stateside. He says WestBeth have been very specific with the comedians they have chosen - talents like Omid Djalili, Boothby Graffoe, Bill Bailey - to ensure universal appeal.

"I don't think every British comedian can come over here and do well," he says. "The comedians we are choosing - their humor has universal appeal not necessarily tied to specific nationality."

Heir to Bob Hope?

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