For decades, being pictured on a box of Wheaties has been an athlete's equivalent of a rock star making it to the cover of Rolling Stone.
Last week, the cereal's marketers added a twist. Extending the evolution of cereal-box prizes, Wheaties began promoting its new NBA and WNBA theme by throwing in a little something for the home-entertainment system.
With the purchase of two shrink-wrapped boxes of the "breakfast of champions," you'll get a DVD of "Greatest NBA Finals Moments." The boxes also feature relevant reading, including a list of pro basketball champions dating back to the inaugural 1947-48 season. Other basketball-themed promotions are in the works.
There is a new battle cry in Texas: Remember the bug spray when you remember the Alamo.
The 250-year-old structure, where a small band of Texas volunteers battled to the death against the army of Mexican General Santa Anna in 1836, is under siege again - this time by termites.
"We have some termite damage in the shrine, in one of the windows at the top of the shrine," Alamo Director David Stewart said. The Alamo is mostly made of stone. The termites are attacking wood beams and window frames at the biggest tourist attraction in Texas.
The siege of the Alamo lasted 13 days and ended on March 6, 1836.
Offering a glimpse of a faster digital future, researchers announced they have set a new Internet speed record.
Scientists at the Stanford Linear Accelerator Center used fiber-optic cables to transfer 6.7 gigabytes of data - the equivalent of two DVD movies - across 6,800 miles in less than a minute.
The team was able to transfer uncompressed data at 923 megabits per second for 58 seconds from Sunnyvale, California, to Amsterdam, Netherlands. That's about 3,500 times faster than a typical Internet broadband connection.