Argentina - Where the Wind Comes Sweepin' Down the Plain

With the wide, flat Pampas laid out in front of him like a king-sized picnic blanket, Jaime Murphy pulls his pickup flush with an electric fence holding in a herd of curious cattle. He tells a visitor, "Say hello to our friends from the George Soros family."

The beef cattle looking on with bright, wary eyes are some of the 3,000 head that Hungarian-born American billionaire George Soros is fattening on Mr. Murphy's land. And the fact that Mr. Soros, known for his savvy international investing, is paying for cattle to chomp alfalfa here is a sure sign that things on the Pampas aren't what they used to be.

Once the domain of gauchos and bolas - Argentine cowboys and their signature cord-and-ball cattle-tangling tool - the Pampas is on the verge of a renaissance that many observers expect will once again make Argentina one of the world's agro-industrial powers.

The land's legendary fertility and rising world food demand both have something to do with the return of the Pampas. But the determining factor has been changes since 1990 in Argentine tax and export policies.

Until World War II, the Pampas, stretching west from Buenos Aires like a wide-open fan, was known as the "breadbasket of the world." The vast region's agricultural riches helped turn Argentina into one of the world's wealthiest countries.

But after the war, one Argentine government after another forced the country to turn inward. They promoted tax policies that discouraged exports, and nationalist import-substitution programs that favored heavy industry over agriculture.

The Pampas slumbered.

"For several decades, every government, whether democratic or military, followed the same policy of heavy export taxes on agricultural products," says Roberto Lisandro Barry, director of development and investment in Argentina's Ministry of Industry and Trade.

"That's what changed so drastically in this decade," Mr. Barry adds. "One of the first things President [Carlos] Menem did when he came in 1990 was dramatically cut the export taxes. The result has been a boom." Since 1990, Argentina's farm and agro-industrial exports have jumped more than 80 percent, to more than $9 billion.

In August, producers celebrated the first shipment of the country's rich, grass-fed beef to the United States in 63 years. Argentines say this coveted seal of approval will open up potentially lucrative Asian markets.

But the policy changes have meant more than increased production. They have also drawn the attention of foreign investors - like Soros - who in turn are bringing new crops and production methods to the Pampas. They also mean trouble for the region's many small landowners and producers, experts say.

One of these new arrivals is the feedlot. Since Argentina's Indians were driven from the Pampas toward the end of the last century, Argentine beef cattle have always been free to roam large expanses of land. At Mr. Murphy's 12,000-acre La Punilla spread, the gauchos - a dozen men, many with Indian heritage, who either live in neat outbuildings on the ranch or motorcycle to work - still head out on horseback to check the herds or mend fences. La Punilla's cattle still only know a corral when it's time to be washed, weighed, and sold.

But free-range production means smaller, leaner cattle than what the US industry produces. The feedlot, an intensive production method that yields more meat, will change that. And it is on Argentina's horizon. Soros is already working with Cactus Feedlots of Amarillo, Texas, to bring the US practice south.

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