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No Frills Water

September 3, 1997



Enterprising engineers at the Houston public works department are reportedly ready to put their excellent city water up against Perrier and Evian. Just bottle it, slap a fancy price on it, and see if it doesn't slake a late summer thirst.

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If Houston's water can sell, the fantasy runs, why not any water from any municipal supply - or any supply, for that matter. It's all a matter of fine-tuning the pitch. The association of bottled water with the Alps, Yosemite, Vermont, and Maine may have reached the ... umm ... saturation point. The suburban jogger-biker-hiker market may be tapped to capacity.

It may be time for the working man's/woman's bottled water, pumped and purified by the wonders of modern hydrological engineering. The bottled water of the '90s. A back-to-basics water.

That pitch has its limits, of course. Some people may just dispense with the bottle and turn on the faucet.