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ADVERTISING PLAYS A ROLE IN RACIAL TENSION

August 20, 1992



NEW YORK

Advertising has played a role in the country's current racial problems, say marketing and media executives surveyed recently by Advertising Age.

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Of 471 executives surveyed, more than half of the respondents said advertising has influenced racial problems. Fifty-five percent of them said print ads don't include enough black people, and 52 percent said the same about TV commercials.