Independence Bowl Foundation officials say Duck Commander, the company run by the stars of the reality television series "Duck Dynasty," is the new title sponsor of Shreveport's annual college football bowl game.
Officials say Duck Commander chief operating officer Willie Robertson also has agreed to bring back the game's original name.
The move restores the word "Independence" to the bowl's name after it was called only by the name of its previous sponsor, AdvoCare V100, last season.
Robertson says college football and the tradition associated with the Independence Bowl are important to his family.
The Independence Bowl began in 1976 to honor the United States' bicentennial.
Meanwhile, the Iowa State Fair's famed butter cow will share the limelight this year with some others used to more than their fair share of attention.
The Des Moines Register reports (http://bit.ly/1eBLk2u) that the stars of the A&E television hit show "Duck Dynasty" will join the fair's grandstand lineup.
Willie, Korie and Si Robertson will speak about their family, TV series, merchandising empire and more on Aug. 10 at the fair.
Willie Robertson is the CEO of Duck Commander, Korie Robertson is his wife and Si is his uncle. The series regularly draws over 11 million viewers, making it the highest-rated reality series in cable history.
The lineup doesn't include Duck Commander founder Phil Robertson, who was the center of controversy late last year following comments on homosexuality in a magazine interview.