Programs debuting soon on Netflix fit into the streaming service’s strategy: Produce shows that dominate pop culture while winning over viewers outside the coveted 18-49 demographic.
“Jessica Jones,” the newest show to come from Netflix’s partnership with comic book company Marvel, will debut on Nov. 20. The show follows the superhero Jessica and stars Krysten Ritter and David Tennant. Netflix debuted the superhero program “Daredevil” this spring and more shows about Marvel characters are coming.
“Daredevil” was a critical hit and echoes the high-profile status of such Netflix shows as “House of Cards,” “Orange Is the New Black,” and “Unbreakable Kimmy Schmidt.” In addition, Netflix has become a familiar presence at awards shows, with “Cards” and “Orange” being nominated for best drama series at the Emmy Awards this year and “Kimmy” up for best comedy series.
Netflix has recently shown it wants to expand beyond awards-season favorites and big-name shows. After capturing adult viewers with programs like “Daredevil” and “Kimmy,” Netflix recently announced it will debut several children’s programs over the next several months. A show titled “Dawn of the Croods,” based on the animated 2013 film "The Croods," will begin streaming this December, and a TV show titled “Lost & Found Music Studios,” which tells the story of a group of young musicians who participate in an after-school program, is scheduled to debut in 2016.
Netflix previously aired children’s programming like “The Adventures of Puss in Boots” and “Turbo FAST,” both of which were based on animated characters drawn from feature films.
Unlike most of the traditional networks, Netflix is reaching out to older viewers as well. It recently picked up the drama “Longmire” for new episodes after the show was canceled by network A&E. The average viewer for the program was reportedly in their 60s, well above the 18-to-49 demographic valued by advertisers.
With programs appealing to a range of age groups, and a growing number of TVs and TV-top boxes designed to stream internet content to your living room, Netflix seems to be positioning itself more like a traditional television station. Will news programming be next?