One of the most important movie geek questions for 2013 is whether or not Marvel Studios can build on its post-Avengers momentum with this next round of solo character films, and Iron Man 3 has the distinct (honor? Challenge?) of being the first guinea pig out of the pen.
Never one to hedge their bets, Marvel Studios is taking some additional steps to make sure their flagship solo character franchise sees some good returns at the box office, by releasing the film early, exclusively in IMAX 3D.
Check the choice excerpts from the press release issued by Disney/Marvel:
IMAX Corporation and MarvelEntertainment - a division of The Walt Disney Company - today announced that Marvel’s Iron Man 3™, the latest installment of the film franchise that has grossed more than $1.2 billion at the global box office, will be digitally re-mastered into the immersive IMAX® 3D format and released to IMAX® theaters internationally starting April 25 and domestically on May 3.
The IMAX 3D release of Marvel’s Iron Man 3 will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie. You can learn more about Marvel’s Iron Man 3 by visiting Marvel’s official site.
As noted in the release, it will only be international audiences who benefit from this April 25th IMAX release; U.S. moviegoers still have to wait until Iron Man reaches our shores on May 3rd. For those still unaware about what the film is all about:
Marvel’s Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against The Mandarin (Ben Kingsley) an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Kofi Outlaw blogs at Screen Rant.