Apple will introduce iPad Mini as the perfect student tablet: report

The Apple iPad Mini is widely expected to be unveiled tomorrow. So how will Apple market its newest iPad? 

Reuters
A man takes a photograph of members of the public entering a new Apple store in Beijing's Wangfujing shopping district on Oct. 20, 2012. A new iPad, possibly called the iPad Mini, is expected to be unveiled tomorrow at an event in California.

Apple will position its forthcoming iPad Mini tablet as an affordable educational tool, Bloomberg Businessweek reports today. 

Citing an anonymous source with knowledge of the marketing strategy for the forthcoming tablet – which may or may not be called the iPad Mini – Businessweek says Apple executives will "make a point of highlighting the iPad’s educational capabilities" at an event tomorrow in California.

The device, in turn, would become part of a larger initiative Apple established by former CEO Steve Jobs, where schools are sold Apple products at a discounted price. 

The Bloomberg report lines up with an earlier dispatch, from The Next Web, alleging that Apple would position the Mini primarily "as a conduit for Apple’s content, namely iBooks publications and movies."

Writing at The Next Web on Oct. 12, Matthew Panzarino wagered that a new iBooks platform would arrive alongside the Mini, "with expanded support for annotations and other tricks in order to keep apace with Amazon’s Kindle X-Ray feature and maybe even multi-mode support for audio and text-book syncing." 

All of this, obviously, is speculative – Apple has not even confirmed the existence of the Mini. But it does make sense. 

After all, analysts believe the iPad Mini will start at $299 or even $249, half the price of the most affordable iPad, and only $50 more than the newest Amazon Kindle Fire. (To be able to sell the Mini at that price point, Apple will probably not include a high-resolution "Retina Display" on the device.) A sub-$300 price tag would be attractive to both schools and parents looking for a budget tablet for their kids. 

In related news, a new survey of 1,300 MarketWatch readers shows strong consumer interest in an iPad Mini. Asked which forthcoming tablet they would be most likely to buy, the vast majority of respondents named the iPad Mini; the Microsoft Surface placed a distant second.

To receive regular updates on how technology intersects daily life, follow us on Twitter @venturenaut.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.