Apple promises 'a little more' on Oct. 23. iPad Mini incoming?

Apple has scheduled a press event for Oct. 23, when it is widely expected to unveil a pint-sized iPad Mini. 

Passersby outside an Apple store in Hong Kong. Apple is expected to soon unveil a device called an iPad Mini.

Apple today issued invitations to a press conference on Oct. 23 at the California Theater in San Jose, Calif. The invite is dominated by splatters of multi-colored paint, a gigantic white Apple logo, and a line of cryptic text: "We've got a little more to show you."

So what does Apple have planned for its event next week? Almost definitely a pint-sized tablet, which may or may not be called the iPad Mini

Rumors of a smaller iPad began circulating as early as last year, but in recent months, more and more details of the device have hit the press. For instance, it's widely expected that the Mini will get a 7.85-inch display (measured diagonally, corner to corner), on par with the Amazon Kindle Fire, but significantly smaller than the current iPad, which sports a 9.7-inch screen.

A high-def "Retina Display" probably won't be included, but the Lightning dock connector probably will.  

One major question remains: What kind of price will Apple slap on the iPad Mini?

Well, a starting price of $250 or $300 sounds about right to Wilson Rothman of NBC. "I think that $249 is the 'all other tablets are dead' price, and $299 is the 'Apple keeps its market share while making a comfortable profit' price. Anywhere over $300 is a 'not good' price," Rothman says. "Not in today's market, not with a full-sized iPad 2 selling for $400 and a Retina-display iPad selling for $500." 

This lines up with a info leaked from European retailer Media Markt, which put the starting price of the Mini at $250 for an 8GB model with Wi-Fi. 

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to Apple promises 'a little more' on Oct. 23. iPad Mini incoming?
Read this article in
QR Code to Subscription page
Start your subscription today