Surface: Microsoft reveals price tag for its Windows 8 tablet

Can the Windows 8-powered Microsoft Surface tablet compete with the Apple iPad and the Samsung Galaxy Tab line? 

Reuters
The Microsoft Surface tablet.

The Microsoft Surface is a go. 

Beginning today, people can pre-order the Windows 8 tablet, which is being positioned as a high-powered alternative to the Apple iPad and the Samsung Galaxy Tab. The Surface is available at three price points: $699 for a 64 GB model with a "Touch Cover" (a case plus keyboard, basically); $599 for a 32 GB model with a Touch Cover; and $499 for a 32 GB model without a Touch Cover. 

Available colors include Red, Black, Cyan, and Magenta. Pre-orders are currently expected to ship by Oct. 26; you can order a device here

So let's get down to it: How seriously should you consider buying a Microsoft Surface? 

Well, it's worth noting that as of late this summer, Apple owned a whopping 69 percent of the tablet market, with Samsung (the maker of the Galaxy Tab line) in a distant second and Amazon (maker of the Kindle Fire line) in an even more distant third. With the release of the iPad Mini – which is widely expected to launch late this month or early next – Apple could see its lead grow even larger. 

Apple has the momentum and the apps (more than a quarter of a million iPad-specific apps are currently available in the iTunes Store). By comparison, Microsoft is starting from scratch – and since the Surface prices line up more or less with the iPad prices (the iPad starts at $499, too), it's going to take a lot for consumers to switch from the entrenched device (the iPad) to the unproven up-and-comer (the Surface). 

Perhaps not surprisingly, analysts are already lowering expectations for Microsoft's tablet, eWeek reports today. 

In related news, Brian White, an analyst at Topeka Capital, recently returned from a trip to Asia, and he reports that the "PC industry is headed for a muted December quarter." In a note obtained by Business Insider, White said the "the sentiment around Windows 8 was overwhelmingly negative during our trip as the supply chain is experiencing little life ahead of the Oct. 26 launch." 

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.