Robert Galbraith/Reuters
The logo for LinkedIn Corporation is seen at its Mountain View headquarters in California.

How LinkedIn wants to do more than just promote your resume

Major changes to LinkedIn's look and features shows a shift away from a focus on professional networking to include more tools for career advancement and industry news. 

Recently, Instagram added a Snapchat-esque disappearing photo reel to its platform, the latest social media site to change up its offerings in an effort to diversify – and compete. Now, in yet one more case of social media sites trying to incorporate their rivals' best features into their existing platform, LinkedIn is expanding its services in an effort to get its users to spend more time on the site. By enhancing its social and educational tools, the site wants to loosen the necktie around its professional image. 

On Thursday, the company launched an online education platform, LinkedIn Learning, and revealed plans to soon roll out a newly redesigned desktop, news feed, messaging service, and bots. LinkedIn was acquired by Microsoft in June, but the professional network building site claims these new features were in the works before the takeover, Digital Trends reports.

LinkedIn Learning currently offers more than 9,000 courses, many of which are based on content from, an online learning company that LinkedIn acquired for $1.5 billion in 2015.

The educational tool represents a transition for LinkedIn, as it segues from a tool for employees to highlight their skills to a place where they can improve upon them and learn new ones, as well.

“Now, you and your organization can identify which skills are key for achieving career and business goals, and learn those skills in a personalized, efficient and measurable way,” Ryan Rolonsky, LinkedIn's vice president of product, wrote in a blog post Thursday.

LinkedIn Learning will be included for premium subscribers, and eventually available to others for $29.99 per month, according to the Los Angeles Times. Eventually, it will be marketed to full companies to help train employees and track their progress. 

"Technology will increasingly be displacing existing workers, and the idea that you can study a skill once and have a job for the rest of your life – those days are over," said LinkedIn chief executive officer Jeff Weiner, according to The Mercury News.

In addition to the new learning tools, LinkedIn is adding an expanded news feed, and will send users breaking news alerts, as well as analytical pieces from top influencers on the site, and related posts from users. A team of editors and algorithms will help curate the content of users' news feeds based on their profession, industry, company, and region.

However, the goal of keeping users informed is still rooted in professional advancement.

“We want to make sure you’re never missing out,” Tomer Cohen, the head of content, search and discovery products, told Digital Trends. “If [for example] I’m working for Uber and everybody’s reading the article about the Lyft CEO [discussing] self-driving cars, I want to make sure I’m reading that as well.”

The site-wide revamp is also set to include improvements to its messaging system, advancing LinkedIn's foray into the world of artificial intelligence chat bots to help with tasks from scheduling to finding related material – similar to chat features catching on at companies (and competitors) like Facebook and Google. 

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to How LinkedIn wants to do more than just promote your resume
Read this article in
QR Code to Subscription page
Start your subscription today