Burger King delivery in three new cities: Is yours one?

Burger King's delivery business is stepping up, as the burger giant adds three new urban centers. Washington, D.C., Houston, Miami, and New York already had Burger King delivery service.

Jean-Paul Pelissier / Reuters
Customers wait for a food order on the opening day of the Burger King restaurant in the Marignane airport, December 22, 2012. Burger King announced today it would expand its delivery service into three new US cities.

Burger King delivery is expanding into three new metropolitan areas — Chicago, Los Angeles and San Francisco.

The Miami-based chain first rolled out delivery in Washington, D.C., early last year and now offers it in the Houston, Miami and New York areas as well.

The delivery push comes as competition intensifies in the fast-food industry, with McDonald's, Taco Bell and Wendy's all fighting for customers with new menu offerings and stepped-up advertising.

They're also trying to fend off chains such as Chipotle and Panera, which are reshaping customer expectations about food and prices.

Wendy's spokesman Denny Lynch said the company doesn't offer delivery in the U.S., although he noted some small franchisees might have it. A McDonald's representative wasn't immediately available to say whether the chain offers delivery.

Whether Burger King's delivery service will prove popular enough to pick off customers from its rivals remains to be seen, with the service still fairly limited for now.

Burger King says about 20 restaurants will participate in the Chicago and Los Angeles area, and 15 in the San Francisco Bay area. The chain has about 13,000 restaurants globally, with about 7,500 in North America.

Customers can place orders online or by phone between 11 a.m. and 10 p.m. and orders must be a minimum of $10.

A representative for Burger King Worldwide Inc. said delivery boosts sales at restaurants where it's available but declined to provide further details. The company is looking to expand delivery to more locations based on demand.

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