Independent Bookstore Day was a success for many

Inspired by 2014's California Bookstore Day, the first Independent Bookstore Day was held on May 2. Many stores reported an increase in sales.

Joanne Ciccarello
Broadside Bookshop is located in Northampton, MA.

Did you check out your local independent bookstore on May 2? You weren’t the only one.

Independent bookstores celebrated the first Independent Bookstore Day (inspired by California Bookstore Day) this past weekend and according to industry newsletter Shelf Awareness, executive director of IBD producer Northern California Independent Booksellers Association Hut Landon said more than 20 stores told him sales were better for that day than the same day last year.

Avid Bookshop of Athens, Ga. had a particularly good day. According to Shelf Awareness, Avid's sales on May 2 had already beaten the sales from May 4, 2014 (which was a Saturday) by 11 a.m. In all, sales increased 270 percent.

As we previously reported, indie stores offered special merchandise for the day and various celebrations to get patrons in the door. 

Some stores tweeted about how well the day was going and patrons reported back, too.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to Independent Bookstore Day was a success for many
Read this article in
QR Code to Subscription page
Start your subscription today