Thanks to Color Red, a new app thought up by a 13-year-old, Israelis all over the country know exactly when and where each rocket from Gaza is headed.
An Israeli envoy was dispatched to Cairo to take part in Gaza cease-fire negotiations sponsored by Egypt. Turkey and Qatar will also take part.
Tel Aviv is a city that symbolizes efforts by Israelis to maintain a sense of normalcy despite the Arab-Israeli conflict. But now the new normal here includes the opening of municipal bomb shelters.
Residents of southern Israel only reluctantly express support for a potential expansion of the conflict in Gaza and express sympathy for the suffering on the other side of the border.
So far, the Gaza conflict between Israel and Hamas is as much about muscle-flexing, installing terror in the enemy, and image management as it is about the sadly mounting toll of the dead.
For Hamas, a fear that capitulation will hurt their standing more than defiance. For Israel, it's a question of making good on public threats.
Despite hopes for a brief cease-fire while Egyptian Prime Minister Kandil visited the Gaza Strip, Israeli and Palestinian forces launched rockets and airstrikes Friday.
And there could well be more of it without them.
Israel assassinated a senior Hamas militant, Ahmed Jabari, today. How much further will the Gaza strikes go?