The New York City-based Rainforest Alliance wants “a world where people and the environment prosper together.” It’s the group behind those three logos you see everywhere – the green frog seal representing Rainforest Alliance Certified and Verified marks, along with the checkmark-tree design for the Forest Stewardship Council. Founded in 1987, the organization states its mission as to “conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices, and consumer behavior.” In plain English, this means that the Rainforest Alliance is applying environmental standards to corporations and organizations; in return, the companies earn better reputations and still continue to succeed economically. Some of the Alliance’s activities are as follows: keeping forests standing, curbing climate change, protecting wildlife, alleviating poverty, and transforming business practices. Food brands that have earned Rainforest Alliance Certified status include Clif Bar, Dole, Lipton, Naked Juice, and Newman’s Own.
Mark Sappenfield
Dear Reader,
About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:
“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”
If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.
But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.
The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.
We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”
If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.
