Barack Obama: First president who fails to raise as much money as opponent?

'I will be the first president in modern history to be outspent in his re-election campaign," Obama wrote to supporters recently. How did Obama go from fundraising king to money chaser runner-up in just four years?

(AP Photo/Carolyn Kaster)
President Barack Obama at a fundraiser at the Fillmore Miami Beach at the Jackie Gleason Theater, in June , in Miami Beach, Fla. Obama raised $71 million in June 2012, but Mitt Romney raised more than $100 million.

No one questioned Barack Obama's fundraising prowess four years ago.

Obama was the first candidate to raise more than $100 million in a month and in 2008 was the first to forgo public money for his campaign. Now he faces the threat of being the first U.S. president to be outspent by a challenger.

Obama, who four years ago broke just about every fundraising record for a presidential hopeful, has been forced to look his supporters in the eye and confess he might not keep pace with Republican challenger Mitt Romney. It's a sobering realization for his campaign, which had imagined an unlimited budget for ads, offices and mail.

"I will be the first president in modern history to be outspent in his re-election campaign," Obama wrote to supporters recently.

RECOMMENDED: Are you more (or less) liberal than Obama? Take the quiz

Obama and his allied Democratic National Comittee raised $71 million in June, short of the $106 million raised by Romney and the Republicans. Romney's June haul was just the second time in history that an U.S. campaign and its partner committees passed the $100 million mark and signals the 2012 Republican presidential race could break Obama's 2008 fundraising record of $745 million.

The reports also mark a second consecutive month Obama trailed his rival.

"We had our best fundraising month yet, and we still fell about $35 million short," campaign chief operating officer Ann Marie Habershaw told supporters in an e-mail that asked for as little as $3 to help.

Never before has an incumbent president failed to outraise a challenger, according to the Center for Responsive Politics, a campaign finance watchdog. In Obama's record-setting 2008 campaign, he made history in September by raising $150 million

It wasn't supposed to be this way. Conservatives just two years ago feared Obama would raise and spend a billion dollars in the 2012 campaign. Now, there is a real possibility that Romney and his official partners at the Republican National Committee could overtake Obama in total spending.

How did Obama go from fundraising juggernaut to money chaser in just four years?

In the early days of the 2007 primaries, he used fundraising success to puncture Democratic challenger Hillary Rodham Clinton's aura of inevitability. Obama surpassed Clinton's primary fundraising in the first two quarters of that year — $25 million to Clinton's $20 million from January to April, and $31 million to Clinton's $21 million in the three months that followed.

The numbers shocked observers and inspired supporters to give even more to the fresh-faced, first-term senator from Illinois. But now that magic seems elusive.

"They bought into hope and change, and they're not getting it. There's some buyers' remorse," said Greg Mueller, a Republican strategist.

The potential was so great at the time that Obama became the first modern candidate to bypass the public financing available to presidential candidates, and the spending limits that come with it, since the system was created in 1976 in the wake of the Watergate scandal.

At the same time, Obama shunned independent groups that sought to help his campaign and told supporters not to give to them. In his mind, he simply didn't need them and urged allies to shut down independent efforts to attack rival John McCain. He preferred to level criticism of his choosing, on his own terms.

But two years later, midterm elections yielded defeats for Democrats who lost their majority in the House. Early fundraising reports in 2011 showed the Republican independent groups were awash in cash, and Obama relented. With an economy that hasn't recovered quickly enough for voters, he opted to accept whatever help he can find, giving the approval for outside groups to raise and spend cash on his behalf.

His top advisers now are helping the groups he once abhorred, but he sounds unhappy about it.

"In the next four months ... there's going to be more money spent than we've ever seen before. Folks writing $10 million checks to try to beat me, running ads with scary voices," Obama lamented at a fundraiser Tuesday in Texas.

Part of the change was fueled by the Republican primaries. Casino magnate Sheldon Adelson donated $20 million to an independent group that, for a time, kept former House Speaker Newt Gingrich afloat in the presidential primary race. Adelson now is backing a pro-Romney group with at least another $10 million.

Like Obama's official campaign and its partners at the Democratic National Committee, outside groups on the Democratic side are at an admitted disadvantage.

"There's no doubt that Romney's campaign and the super PACs (political action committees) supporting him will outspend the president's campaign and the super PACs on our side," said Bill Burton, a former Obama aide who is now running an independent pro-Obama group. "There's more money on the Republican side."

Obama demonized Wall Street bankers, and they responded by closing their wallets. He also has called on wealthier Americans to pay more in taxes — hardly an inspiration to donate, his advisers concede. For some of his most liberal supporters, he has not done enough to promote stronger labor unions or tougher environmental laws.

And, unlike four years ago, Obama is not campaigning as an optimistic vessel of hope and change.

That's not to say Obama is broke or even certain to be outspent.

From the days when Obama and Romney formally announced their campaigns, Obama and his affiliated party groups have raised $552.5 million, compared with Romney's $394.9 million. The nonpartisan Sunlight Foundation broke down the numbers and noted that Romney would need to bring in $39.5 million more than Obama each month to exceed his total.

That leaves a steep climb for Romney, but not an impossible one. Conservatives who were skeptical of Romney now are rallying behind the presumptive Republican nominee after a topsy-turvy primary season that saw their favored candidates come up short. Polling shows Republicans eager to vote Obama out of office.

Romney's vice presidential selection in the coming weeks will create additional buzz and likely unleash a fundraising wave for the final months of the campaign.

RECOMMENDED: Are you more (or less) liberal than Obama? Take the quiz

Copyright 2012 The Associated Press.

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