Adele, whose 2015 album "25" has become another smash hit for the British songstress, says she will not be performing at the 2017 Super Bowl halftime show – although the National Football League and Pepsi, which is the sponsor for the Super Bowl halftime program, say they never officially offered it to her in the first place.
Adele spoke about the Super Bowl show during a concert recently.
“I'm not doing the Super Bowl," the singer reportedly said during the show. "I mean, come on, that show is not about music. And I don't really... I can't dance or anything like that. They were very kind, they did ask me, but I did say no. I'm sorry, but maybe next time.”
In a statement, Pepsi and the NFL said that "we have had conversations with several artists about the Pepsi Super Bowl Halftime Show. However, we have not at this point extended a formal offer to Adele or anyone else."
However, it sounds like if Pepsi and the NFL do officially ask Adele to take part, the “Send My Love (To Your New Lover)” singer will be refusing.
The halftime show at the Super Bowl is of course a huge platform for artists. After performing at the Super Bowl last year, the band Coldplay and singers Beyonce and Bruno Mars experienced a sales increase, according to Billboard. Mr. Mars had the biggest percentage increase of the trio, with his two albums, 2010’s “Doo-Wops & Hooligans” and the 2012 album “Unorthodox Jukebox,” seeing a sales increase of 400 percent for Super Bowl week.
Yet if Adele did, or does, say no, she would not be the first. Last fall, Big Boi of the hip-hop group Outkast said the ensemble passed on the halftime show because of concerns over having to shorten their songs.
However, as New York Times writer Melissa Hoppert notes, “Rejection is rare because of the platform the show provides.”
Adele would have been a different choice than past headliners, Ben Kaye writes at Consequence of Sound.
“The fit does seem a bit odd,” Mr. Kaye writes. “Recent headliners have been rock bands like Coldplay and The Who or pop superstars like Katy Perry and Beyoncé. Sure, Adele falls into the latter category, but her soul stylings and generally more ballad-based sound might feel like a mismatch for the Super Bowl at first blush.”