A&E wants to make sure you didn't duck its latest billboard campaign: After huge signs promising it would "Release the Quackin'" on Aug. 14, the network officially confirmed the date Tuesday as the start of "Duck Dynasty" Season 4.
Television's top-rated non-fiction cable show will return with the further adventures of the duck-hunting Robertsons, who have built an empire selling duck calls. Last season the show was the second-most-watched series on cable, behind only "The Walking Dead."
In the season 4 premiere, Robertson women enlist Uncle Si to distract Phil and Kay while Willie, Jase and Jep set-up a surprise vow renewal for their 49th anniversary.
Season 3 averaged 8.4 million total viewers, 4.8 million adults 18-49 and 4.7 million adults 25-54.
As The Christian Science Monitor reported recently, 'redneck' television shows are winning over audiences.
"Despite their long shaggy beards and bandanna-tied foreheads, the “Duck Dynasty” fellas are endearingly eccentric and funny, and bow their heads in prayer over a meal at the end of each episode while one of the cast members narrates a life-lesson takeaway. But it is still hard to tell if those 8.5 million viewers are laughing at or with this family who has made their fortune with a duck call fabrication business."