Taylor Swift: When and where you can see new video for 'Wildest Dreams'

'Wildest Dreams' is the newest track off Swift's album '1989' to get a music video. Swift released a video for her song 'Bad Blood' to coincide with this year's Billboard Music Awards.

Matt Sayles/Invision/AP
Taylor Swift performs during the '1989' world tour at Staples Center in Los Angeles.

Singer Taylor Swift will reportedly debut a video for her song “Wildest Dreams” on the night of this year’s MTV Video Music Awards. 

The VMAs will be held on Aug. 30 and Swift herself is nominated for various prizes, such as video of the year and best female video. 

“Dreams” is a track on her latest album, “1989,” which was released in 2014. Swift posted a brief preview of the video for “Dreams” on her Twitter account and according to the preview, Swift’s new video will debut during the pre-show for the VMAs. 

Swift’s “1989” has already spawned various hit songs – her song “Bad Blood,” which is nominated for various VMAs, is currently at number nine on the Billboard Hot 100 for the week of Aug. 29 and other songs from the album like “Shake It Off” and “Blank Space” have also done well.

The singer has had luck recently with debuting new music videos around awards ceremonies. Her video for “Bad Blood” debuted on the night of the Billboard Music Awards this past May and had been teased beforehand with photos of various celebrities who appeared in the video like Lena Dunham and Kendrick Lamar. The video broke a record for the number of views in 24 hours for the video service Vevo.

“Dreams” also comes with a celebrity attachment – Scott Eastwood, who starred in the 2015 romantic film “The Longest Ride,” is reportedly appearing in Swift’s upcoming video.

Swift’s strategy harkens back to a time when music videos were cultural touchstones. The anniversary of Michael Jackson’s legendary “Thriller” video premiering on MTV was celebrated when the December date rolled around, but videos are currently far less emphasized on TV – MTV itself took out the “Music Television” part of its name in 2010. Most music videos are most likely now viewed on YouTube and the dates on which the videos arrive there aren’t as trumpeted. 

By contrast, Swift is making the arrival of her videos events. Plenty of hints about who would be in the “Bad” video were released before the video itself premiered and multiple media outlets called the debut of the video “highly anticipated.” Swift premiering her videos on television draws even more attention to them.

Some other artists have also recently been successful at drumming up excitement for the release of their videos – for example, the video for Nicki Minaj's 2014 song "Anaconda" garnered attention and held the record on Vevo for the most views in 24 hours before "Bad" claimed the record.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.