Facebook to sell TV-style commercials

Facebook announced plans to sell 15-second advertising spots.

  • close
    A sign at Facebook headquarters near one of the company's offices in Menlo Park, Calif.
    Facebook announced plans to put TV-style advertising on its site.
    Paul Sakuma/ AP Photo/ File
    View Caption
  • About video ads
    View Caption

Facebook plans to sell 15-second, TV-style commercials that will appear in users' feeds for as much a $2.5 million, Bloomberg reported Tuesday.

The world's largest social-networking site, which has 1.15 billion members, plans to start offering 15-second video spots to advertisers later this year, according to Bloomberg sources, who the publication says asked not to be named because the plans aren't public.

A Facebook spokesperson told The Wrap that the site had no comment.

The social network currently allows advertisers to upload videos to their Facebook page and then broadcast them to a user's news feed. The new service would let marketers buy their way directly into a person's feed with a 15-second pitch, according to Bloomberg.

At 15 seconds, the ads also would be the same length as Facebook's Instagram videos -- a feature that was added to the company's photo-sharing service last month.

The commercials will initially be sold on a full-day basis and can only be targeted to users based on age and gender.

Facebook members won't see a commercial more than three times in a given day. The ads will range in price from $1 million to about $2.5 million a day, depending on how many people the advertiser wants to reach.

That is not a small pool to draw from.

"Every night, 88 million to 100 million people are actively using Facebook during prime-time TV hours in the United States alone," Chief Operating Officer Sheryl Sandberg said last week on a conference call about second-quarter results.

Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.