Adobe Voice: Professional presentations without the creative agency

Adobe, best known for its suite of professional-grade creative products, released Adobe Voice, a free iPad app that lets nonprofits, business, and students easily create sleek videos at no cost.

Adobe released a new iPad app called Voice, which lets those without a budget for a creative agency create professional-grade videos about a brand or cause.

Powerpoints? That’s so old school.

Adobe wants to enable businesses to talk about their brand through interactive storytelling without having to hire a creative agency. Adobe’s solution? A new, free app for the iPad called Voice, which combines pre-made animation, graphics, photos, and narration tools to allow companies to easily create professional-grade videos. This is a different type of customer for the software company, but hints at its interest in a new audience.

“You don’t have to stare at a blank page, mess around with bullets and slides or film anything,” says the Adobe Voice team in a blog post. “You just record your voice, select beautiful icons and imagery and it’s all automatically combined with a soundtrack and cinematic-effects. All you have to do is tell the story. And the app takes care of the rest.”

Users can choose from different themes (such as a chalkboard or watercolor painting), more than 25,000 photos (or their own photos from their iPad library), and a variety of music options to create the look and feel of their brand. Then, they can add text and voiceover narration recorded directly into the iPad. Voice adds professional-looking effects automatically, such as smooth transitions, small animations, and motion blur.

Adobe points out that this can be helpful for businesses, nonprofits, and school projects.
“The story starter functions in Voice allow my students to quickly ascertain what their intent and purpose is,” says Jeff Larson, a high school teacher, about the app on the iTunes store. “It gives them a nice framework, and guides them step-by-step through what they want to say.” In a video of Mr. Larson’s class, students are able to create quick videos and share ideas about different issues using the app.

In anther video, Stephanie Kuoch, founder of Steppie Clothing and Accessories, shows how she can create videos with a personal touch, even while managing all the other aspects of her business.

“The best thing is the ability to use my voice to share my message with customers,” she says. “I’m able to recreate that personal connection.”

However, if businesses use this, they have to be careful to make the video unique. Users can’t add their own filmmaking, which means they’ll have to rely on the internal media library. Granted it is huge, but users will have to keep the vibe authentic to keep the video from looking like a scrolling reel of stock images. Adobe does include instructional prompts that help users determine the cause and intent of their video in order to keep the message streamlined. The really nice thing about Voice is that users don't have to worry about copyright issues – all images and music is from Creative Commons and Adobe automatically adds credit for all the media at the end.

Previously, Adobe has stayed more within the realm of professional creatives and major enterprise clients with programs such as Photoshop, AfterEffects, and Flash. This move indicates consideration for nonprofits, small businesses, students, and schools, groups without the budget for a graphic designer or outside creative agency, but who still want a stylish and professional way to present their story.

Recently, app and software companies have been toying with new ways to make the business world a bit more tech savvy. LinkedIn and organizational app company EverNote teamed up to create a business card scanning app that connects business cards to LinkedIn’s professional network and EverNote’s suite of applications.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to Adobe Voice: Professional presentations without the creative agency
Read this article in
QR Code to Subscription page
Start your subscription today