Google Nexus 4 sells out within an hour in US, UK

Google says the LG-built Nexus 4 smartphone has sold out. Our advice? Take it with a grain of salt. 

Google
The Google Nexus 4, a smartphone built by LG and powered by the latest iteration of the Google Android operating system, sold out quickly in the US and the UK.

On Tuesday, Nov. 13, Google began selling its LG-built Nexus 4 smart phone. And on Tuesday, Nov. 13, Google sold out of all its Nexus 4 stock. 

According to reports from the UK, the 8 GB Nexus 4 disappeared from digital shelves within 15 minutes of launch (Google is selling the device through its Google Play store, and not in brick and mortar outlets). Meanwhile, in the US, consumers apparently ran through the entire Nexus 4 supply – the 8 GB and 16 GB models – in an hour.

In a statement obtained by Business Insider, Google said more phones were on the way. 

"There’s been so much interest for the Nexus lineup that we’ve sold out of some of our initial stock in a few countries," Google reps wrote. "We are working hard to add more Nexus devices to Google Play in the coming weeks to keep up with the high demand." 

It's worth noting, of course, that Google has not revealed exactly how many Nexus 4 smartphones it had on hand.

It could be a big number, but it could be a relatively small number. And is there anything better for a product than to declare the thing sold out, as a result of "high demand"? Google, in this regard, may be taking some notes from Apple, which made sure to tout the fact that it sold out of its initial run of iPhone 5s, even as sales fell short of many analyst predictions for the new Apple smartphone.

So yes, we reserve the right to remain skeptical about Google's claims. We have no doubt that it sold out. But how many did it sell? 

At the same time, it's hard to deny that the Nexus 4 is a beautiful, powerful phone – a worthy rival to the iPhone 5 and the Samsung Galaxy S III, the two devices that dominate the smart phone market today. The Nexus 4 sells for $299 for an 8 GB model and $349 for a 16 GB model; the device ships unlocked, so consumers can choose their carrier and plans independently. 

"What once was a smartphone series designed for developers has been decked out with top-notch features and priced so attractively that consumers will take notice of it; there's nothing comparable that comes close to it in that price range," Brad Molen of Engadget wrote in a rave review of the device. "This is a smartphone that we'd normally expect to be much more expensive unlocked, but Google set a precedent by lowering the cost of the Galaxy Nexus, keeping the Nexus 7 [tablet] at $200 and is now continuing the trend with the Nexus 4. The price of freedom has never been more reasonable." 

For more tech news, follow us on Twitter @venturenaut.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.