Last year, a small Mountain View company called Lytro unveiled the first-ever light field camera – a device that allows users to focus and manipulate images long after the lens has already snapped. As the Monitor's Chris Gaylord noted at the time, Lytro lists the specs of its cameras not in megapixels, but in megarays, a unit defined by Lytro as the number of rays that are captured in every picture.
"It represents a really big shift in cameras – in capturing an entirely new kind of data," Ren Ng, Lytro's founder and chief executive, told the Monitor.
Now, Lytro is finally launching in the US and abroad, both through the Lytro online store and at Amazon, Target, and BestBuy locations. Meanwhile, Lytro has released a firmware update that will allow users to manually control a range of camera settings, including shutter speed, ISO sensitivity, and neutral density filters.
"Manual controls give Lytro photographers the opportunity to take control of the exposure in a scene," Eric Cheng, Lytro’s director of photography, said in a statement. "We introduced these features as a result of feedback from our most creative camera owners, who are capturing things like subjects in motion or experimenting with artistic styles like light painting. With manual controls, they now have more flexibility as they push the boundaries of the light field."
"This is a nice start and the update should give early adopters something to be excited about playing with," Goldman writes. "However, if the camera still doesn't have the features you're after, there's always a chance the next update will. Or maybe not, which is part of the problem with buying any
unfinished evolving product."
Lytro cameras start at $399, for an 8GB model; the 16GB model will set you back $499.
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