Elon Musk's four wildest moonshots, and how they've paid off

Best known for his involvement with electric carmaker Tesla, the South African-born tech entrepreneur moved from co-founding an online payment service that became PayPal to proposing innovations reaching far beyond Silicon Valley. Here's a look at four of his "moonshot" projects and how they've fared.

Ed Crisostomo/The Orange County Register via AP/File
Tesla Motors' CEO Elon Musk unveils the Tesla "D," an all-wheel-drive vehicle, at the municipal airport in Hawthorne, Calif., in October 2014.

1. SpaceX

John Raoux/AP/File
The SpaceX Falcon 9 test rocket lifts off in Cape Canaveral, Fla., in June 2010.

For Elon Musk, this effort to reinvigorate the space race through private investment began with a plan to send mice, or possibly a robotic greenhouse, to Mars.

“The logical thing to happen next is solar, but I can’t figure out how to make any money out of it,” Mr. Musk told a friend in 2001, according to his biographer Ashlee Vance. “He started talking about space, and I thought he meant office space like a real estate play.”

After a failed effort to negotiate with several Russian arms companies to buy a refurbished intercontinental ballistic missile that could be used to launch mice into space (during one meeting, a Russian designer reportedly spat on Musk), he recruited a team of young engineers and consultants, including Michael Griffin, who later became the head of NASA in 2005, to develop a new project in Southern California.

Beginning with a series of plans to build his own rockets instead of partnering with a commercial supplier, Musk’s grand plans often led some engineers to question his sanity rather than hail him as a visionary. After Musk wanted to launch for Mars by 2010, some compared him to Howard Hughes, who had also moved to Southern California to invest in the then-nascent aircraft industry.

But the company eventually proved successful. After a series of tests using rockets and launchers made from various modified parts, SpaceX had its first successful flight in September 2008, becoming the first privately-funded company to launch a liquid-fueled rocket into space.

In June 2015, Musk’s third attempt to launch a rocket to resupply the International Space Station exploded during launch after a steel strut holding a bottle of helium snapped, Musk later reported.

But Musk appeared to be undeterred, with the company staging a successful landing of its Falcon 9 rocket on the night of December 21, which launched 11 satellites into low-earth orbit. The rocket's first stage then returned to Earth and landed vertically, enabling the company to reuse it for future flights.

“Today SpaceX is probably the most successful company in Elon’s empire,” Ms. Vance told National Geographic in June 2015. “It’s not space tourism. It’s taking satellites up for countries and for companies and resupplying the international space station. They have a backlog of about eight billion dollars in orders over the next five years. They fly every three weeks or so. And they’re getting very close to reusable rockets and other cool stuff.”

1 of 4

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

You've read  of  free articles. Subscribe to continue.