Why India is about to overtake US in online presence

Rural usage and the accessibility of smartphones in the world's largest democracy account for much of the Internet expansion in the Southeast Asian country. 

Rafiq Maqbool/AP/File
An Indian man surfs the Internet on his smartphone outside a railway station in Mumbai, India, Tuesday, March 24, 2015.

The number of Internet users in India is rising fast. By December, the total number of users is projected to reach 402 million, exceeding the 300 million total users in the United States and establishing India as the second largest online population in the world.

According to a report released Tuesday by the Internet and Mobile Association of India (IAMAI) and market research firm IMRB, more than 87 percent of India’s Internet users will go online every day – about 350 million. And by next June, the full figure will reach 462 million.

Not surprisingly, China maintains a solid hold on the largest number of total users, with some 600 million people accessing the Internet. But India's usage is skyrocketing.

"While Internet in India took more than a decade to move from 10 million to 100 million and 3 years from 100 to 200 million, it took only a year to move from 300 to 400 million users," the IAMAI wrote in a statement.

As an emerging market, India’s Internet proliferation makes a lot of sense.

"Clearly, Internet is mainstream in India today," wrote the IAMAI, which is "good news for the overall growth of the digital industry.”

Rural usage and the affordability of smartphones account for much of the expansion in usage.

Although urban centers comprise the bulk of Internet activity, access in rural areas grew by 77 percent over the past year – 27 percentage points higher than the rate of growth among India’s eight largest cities.

The data also shows that most users are getting online via mobile devices. In October, out of the total 317 million Internet users, 276 million were on smartphones or tablets.  

"With smartphones in India now available for under 5,000 INR [$75], ... we expect that the upsurge in overall Internet penetration will be driven by mobile,” IAMAI’s Nilotpal Chakravarti told TechCrunch.

India’s Internet demographics also reveal a startling gender gap: 71 percent are male. In rural areas, the number of male users is growing faster than female users, but the inverse is true in cities.

So far, India’s internet users constitute barely a third of its total population of 1.2 billion people, while 17 countries have over 90 percent their populations connected on the World Wide Web, according to the World Bank.

No. 1, Iceland, can boast 98 percent participation. In the US, it’s just over 87 percent.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to Why India is about to overtake US in online presence
Read this article in
QR Code to Subscription page
Start your subscription today