Apple, Hulu, Etsy: How famous tech companies got their names

Here's a look at some of the most prolific tech companies today and how they ended up with their names.

9. Flickr

Ron Harris/AP/File
The Nikon D7100 camera in Decatur, Ga.

Speaking of dropping vowels, Flickr dropped its “e” for less stylistic reasons. When the founders of Flickr went to buy the domain name “flicker.com,” they found it was already taken, and the owner wasn’t interested in selling. A team member suggested they drop the “e,” and the name stuck. In fact, the missing vowel may have actually led to increased interest, according to co-founder Stewart Butterfield.

"We always had to spell it out for people, which helped make it stick," he told CBS.

In the end, Flickr had the last laugh. According to TechCrunch, Yahoo (which now owns Flickr) bought the domain name Flicker.com in 2010, which was reportedly receiving more than 3.6 million visitors per month (likely due to Flickr misspellings).

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Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

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