Apple, Hulu, Etsy: How famous tech companies got their names

Here's a look at some of the most prolific tech companies today and how they ended up with their names.

4. Etsy

Marissa Weiher/FILE/AP/Missourian
University of Missouri freshman Karen Spears works in the MU craft studio in Columbia, Mo., on Thursday, April 10, 2014. Spears, a lettering artist, makes free-handed paintings and sells them in the MU Quirks store and on Etsy.

Etsy, the online craft/retail site, is known for its diverse array of homemade goods. Homemade, as it turns out, was actually the inspiration for the name, as well.

“I wanted a nonsense word because I wanted to build the brand from scratch,” Rob Kalin, founder of Etsy, told Readers Digest in 2010. “I was watching [director Federico Fellini’s film] '8½' and writing down what I was hearing. In Italian, you say etsi a lot. It means ‘oh, yes.’ And in Latin, it means ‘and if.’ ”

Etsy now brings in about $500 million in revenue every year. "Oh, yes" indeed.

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Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

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