"Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute in Columbia, Mo., said Apple probably will take a 30 percent cut of all subscriptions sold through the company's online App Store, and as much as 40 percent of the advertising revenue from publications' apps," says the article. The Mercury News did not explain if Mr. Fidler was guessing at those numbers or if he was speaking from a point of authority. (Most of the article relied on anonymous sources.)
If Fidler's numbers are accurate, they may corroborate a Financial Times article from February that said publishers were wary of an iPad deal and demanded more money from Apple.
As another point of referral, The Wall Street Journal charges $3.99 a week for its iPad subscriptions.
"Publishers wanted to pay Apple a fee rather than a cut of subscription and advertising revenue and are not happy with Apple's terms," the Mercury News reported. "They had hoped to offer app editions as part of subscription bundles that include print versions of the paper. Instead, they must use Apple as an intermediary with subscribers."
So, iPad owner, would you subscribe to newspaper through such a deal? And, newspaper subscribers, does an iPad service entice you? Let us know in the comments.