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Most college athletic programs don’t bring in net revenue. And even among the ones that on average do – Division I football and basketball – athletes still aren’t allowed to be paid or to profit from their names, images, or likenesses. These players are largely students of color, and their graduation rates are often below those of their peers. The system “is all predicated on the idea that a college scholarship is priceless,” says Victoria Jackson, sports historian and lecturer of history at Arizona State University. “But [these athletes] are not earning the degrees.”
Without assurances of a college degree or professional career, many critics see student payment as a necessary trade-off. The push for athlete compensation in the league is decades old, but new momentum may be building. A recent federal lawsuit, a bill moving through Congress, and several state initiatives point to the possibility that the National Collegiate Athletic Association might soon see, as Dr. Jackson puts it, “pretty radical change.”
The Operation Varsity Blues admissions scandal spotlighted the influence of sports in higher education. But athletic revenue likely doesn’t contribute much to that influence, since, save for a handful of schools, college athletic programs don’t actually break even. The ones that on average do – Division I football and basketball – still don’t pay their players or let them earn money from their names, images, or likenesses. Those athletes are largely students of color, and their graduation rates (excluding transfer students) are generally lower. The system “is all predicated on the idea that a college scholarship is priceless,” says Victoria Jackson, sports historian and lecturer of history at Arizona State University in Tempe. “But [these athletes] are not earning the degrees.”
One reason is that athletic scholarships are annually renewable – a structure that looks awfully similar to an employment contract, says Dr. Jackson. On high-stakes football and basketball teams, players who perform poorly risk losing their funding, which makes finishing a degree much harder for most. And for the small proportion of athletes who do go professional, draft eligibility for the NFL and NBA allows them to leave school before graduating. Without assurances of a college degree or professional career, many critics view student payment as a necessary trade-off.
The National Collegiate Athletic Association, the body that regulates college sports, has argued that payment would sully its value of “amateurism,” which distinguishes it from professional leagues. But whether or not students receive it, universities are funneling money into athletic programs across the country. In 2017, the highest paid public employee in 39 of 50 states was a college basketball or football coach.
The push to pay players has roots in the 1950s and earlier, but new momentum may be building. A recent federal lawsuit removed caps on athlete compensation and benefits so long as they support educational needs, including textbooks and school supplies. And a bill allowing students to profit from their names, images, and likenesses is moving through Congress. State initiatives with similar aims in Washington and California have begun this year.
Ultimately, the athletes themselves might be the strongest reformers. “All it’s going to take,” says Dr. Jackson, “is one [player] boycott of March Madness or a college football playoff to stimulate pretty radical change.”