The use of personal data on Facebook accounts for political targeting must bring higher standards for privacy protection. Companies that use ‘big data’ rely on the trust of customers.
ByThe Monitor's Editorial Board
Facebook, the social media giant that collects data on about a quarter of humanity, is in the hot seat over the disclosure of personal information about 50 million of its users to a voter-profiling company. With both Congress and the Federal Trade Commission (FTC) now probing this latest Facebook security lapse, we can expect the next chapter is about to be written on privacy protections for the ongoing revolution known as “big data.”