Of all the items to go on sale during Black Friday, perhaps none are more anticipated — or greeted with as much fervor — as TVs. And with good reason! Retailers consistently drop television prices as a means to draw shoppers, and we routinely see the best offers of the year.
This year for our Black Friday predictions, we've created a "cheat sheet" with the top tips you need to know when shopping this season. For savvy consumers who want more information, scroll down for our in-depth analysis.
So what can you expect from Black Friday TV deals? Read on below! Then, consider signing up for the DealNews Select newsletter to keep track of the latest deals in your inbox, or download our app to have them at your fingertips.
The Cheat Sheet: Black Friday TV Predictions
Prices to Expect
Average Price: $140
Average Off-Brand Price: $170
Average Brand-Name Price: $185
Average Off-Brand Price: $239
Average Brand-Name Price: $435
Average Off-Brand Price: $199
Average Brand-Name Price: $225
Average Off-Brand Price: $259
Average Brand-Name Price: $309
Average Off-Brand Price: $265
Average Brand-Name Price: $435
Average Off-Brand Price: $260
Average Brand-Name Price: $405
Average Off-Brand Price: $380
Average Brand-Name Price: $559
Average Brand-Name Price: $589
Average Off-Brand Price: $559
Average Brand-Name Price: $1,025
Average Brand-Name Price: $1,045
Three Quick Tips You Need to Know
- Didn't find the deal you wanted on Black Friday? Cyber Monday will see the most Editors' Choice deals.
- Have realistic expectations. Don't count on getting a $150 50" 1080p HDTV, which sold out instantaneously at Amazon last year.
- If you're shopping for a large TV, look for a deal that includes a gift card.
Want more details on how, what, where, and when to buy TV deals this Black Friday? Then check out our full analysis below.
When to Shop
Late November Is One Long, Great TV Sale
While Black Friday and the week leading up to it will contain its share of deals — in fact, we saw the most price lows that week last year — don't be afraid to wait until Cyber Monday if you don't find one to your liking. Last year we saw the most Editors' Choice deals fall on Cyber Monday, so there will still be plenty of great prices to be had.
Last year we saw the most Editors' Choice TV deals fall on Cyber Monday. (Keep your eyes peeled early though too.)
As such, if you know what features you'd like your new TV to have and what you'd realistically like to pay, you can wait until you find the right deal. (Setting up an email alert is always a good idea.)
While it's true that Black Friday week and Cyber Monday will feature the most deals, you should keep your eyes peeled in the weeks preceding. Last year, we saw a Black Friday-caliber deal (an all-time low on a 40" 1080p TV) on November 10.
What to Buy
This Will Be the Year of the 4K TV
We've seen the prices on 4K televisions fall at a steady clip in 2016, making affordable UHD TVs a reality. We expect to see prices on these TVs drop further during Black Friday to lows that would have been unthinkable just a year ago. Expect to see 4K doorbusters for as low as $230, while midsize UHD sets for less than $500 will be readily available. The lowest price tags will be on sets from off-brands like Seiki and Spectre.
Get a 42" Set for a Song
If your television needs are modest (or if you're shopping for a second TV), we recommend looking at the 42" 1080p sets. With shoppers now upgrading to 4K and/or a larger television, this once popular size will now come in at very affordable prices.
Last year we saw 42" doorbusters for as low as $153, and this year we expect them to be even cheaper — coming in around $120.
Last year we saw doorbusters as low as $153, and this year we expect them to be even cheaper — coming in around $120. On average, you should be able to snag an off-brand set for less than $200, while a name-brand will cost you another $25 or so.
Go Big or Go Bigger!
Where once large TVs came with price tags sized to match, big screens have become more affordable in recent years. Marketed as a go-to size, 55" televisions will be particularly easy on the wallet this year, with 1080p sets as low as $219 and 4K TVs busting doors at $315.
Similarly, 60" 1080p TVs will drop to $400 — for name-brand sets, no less! Off-brand 65" 4K TVs will go nearly as low, falling to $459. While 70" 1080p TVs will still put you back about a grand, that's a considerable decrease from last year.
Where to Shop
Big Boxes Will Offer Big Discounts
The best places to shop for TV deals shouldn't come as any surprise. Last year, we saw the most price lows at Walmart, with Best Buy and Target (which took up to 43% off TV prices the week of Black Friday), not far behind.
Check Dell Home if You're Buying a Lot
If you other have electronics on your shopping list, be sure to check out the deals from Dell Home, which frequently include gift cards of considerable value that may make it worthwhile to shell out a little more upfront.
This article first appeared in DealNews.