Jeep's luxury Grand Wagoneer could cost $140K, CEO says

Jeep's parent company said early last year that the automaker was working on a rival for the pricey Range Rover.

Ross D. Franklin/AP/File
The Jeep logo on a Cherokee vehicle at a local car dealership in Tempe, Ariz.

Tired of watching rival brands capitalize on strong demand for luxury SUVs, Jeep is planning to launch new Wagoneer and Grand Wagoneer models to take the brand into much loftier pricing territory than we’re used to seeing.

Sergio Marchionne, who heads Jeep parent company Fiat Chrysler Automobiles [NYSE:FCAU], in early 2015 said Jeep was working on a rival for the Range Rover, which starts at $86,645 and top outs at $171,990 for the extra-chic SVAutobiography Dynamic model.

Jeep CEO Mike Manley has reaffirmed Marchionne’s promise to directly challenge the Range Rover, explaining to Auto Express that the new Grand Wagoneer could nudge the $140,000 mark. “Pushing the car up to $130,000 to $140,000 may be possible, but we need to establish Grand Wagoneer in its own right first,” he said.

The new Wagoneer and Grand Wagoneer are expected to utilize a stretched version of the next-generation Grand Cherokee’s platform and arrive on the market in 2018. Both will be three-row SUVs, while the Grand Wagoneer will be particularly plush, just like its predecessor which in the 1980s offered leather trim, thick carpeting and power everything.

Unlike in the 1980s, the Grand Wagoneer this time around will face plenty of competition, including from the Levante from fellow FCA brand Maserati. Audi and BMW also plan to enter the large, luxury SUV segment with their respective Q8 and X7 models, and Lincoln is working on a new Navigator. And for those with serious cash to burn, there’s Bentley with its Bentayga and Rolls-Royce with its Project Cullinan. Mercedes is also likely to launch a Maybach version of its next GLS.

You've read  of  free articles. Subscribe to continue.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.