Volkswagen diesel owners to get $1,000 in gift cards

Volkswagen dealers received word last week that the company will offer two gift cards to TDI owners via a new 'TDI Goodwill Program'.

Michael Probst/AP/File
A dealer familiar with Volkswagen's plans says the automaker intends to offer $1,000 in gift cards and vouchers to owners of smaller diesel cars as a gesture of goodwill to owners with 2-liter four-cylinder diesel engines that have been implicated in an emissions cheating scandal. (AP Photo/Michael Probst, File)

Volkswagen's Dieselgate scandal grows more trainwreck-y with every passing day. The company's financial problems are mounting, and may mount much, much further

And so, Volkswagen appears to have come up with a plan to stanch the loss of money and customers -- a plan straight out of the Oprah Winfrey playbook. Inside sources report that VW dealers received word last Thursday that the company will offer two gift cards to TDI owners via a new "TDI Goodwill Program".

Card #1 is a $500 prepaid gift card, good anywhere. Card #2 is worth up to $750, redeemable only at VW dealerships -- presumably for the purchase of a new VW.

If the sources are correct (and FWIW, the reports have been confirmed byseveral media outlets) the card offer will be made to any owner of a "clean diesel" vehicle, no matter whether they purchased the car new or used. Presumably, however, that vehicle will need to have been equipped with Volkswagen's emissions-test-cheating software. Also, to activate the card, owners will need to visit a VW dealership with proof of vehicle ownership. A list of vehicles associated with the "TDI Goodwill Program" is rumored to be available at later today.

Worldwide, there are some 11 million 2.0-liter vehicles equipped with Volkswagen's illegal software, including models from sub-brands Seat and Skoda. Here in the U.S., the list includes:

  • 2009–2015 Audi A3 TDI
  • 2009–2015 VW Beetle TDI
  • 2009–2015 VW Beetle Convertible TDI
  • 2009–2015 VW Golf TDI
  • 2015 VW Golf Sportwagen TDI
  • 2009–2015 VW Jetta TDI
  • 2009-2014 VW Jetta Sportwagen TDI
  • 2012–2015 VW Passat TDI

The list of 3.0-liter Volkswagen models accused of skirting regulations in the U.S. includes:

  • 2016 Audi A6 Quattro
  • 2016 Audi A7 Quattro
  • 2016 Audi A8
  • 2016 Audi A8L
  • 2016 Audi Q5 
  • 2015 Porsche Cayenne 
  • 2014 VW Touareg 

According to reports, the gift card program will be limited to vehicles with 2.0-liter diesel engines, but it could expand in short order. There's no clarification on whether the cards will be offered to VW owners only, or if Audi A3 owners affected by the scandal will benefit, too. 

Stay tuned for details.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to

QR Code to Volkswagen diesel owners to get $1,000 in gift cards
Read this article in
QR Code to Subscription page
Start your subscription today