Super Bowl ads: Top 6 best animal commercials (+video)

1. Budweiser Clydesdales playing football (1996)

 The Budweiser Clydesdale horses are among the most long-running, storied ad franchises of the Super Bowl. Everyone has their favorites, from the donkey that wants to be a part of the Clydesdale team to the friendship of the Clydesdale foal and the baby bull. This 1996 spot of the horses playing football is our favorite, managing to be both funny and majestic at the same time. Like “herding cats” it makes great comic use of deadpan, world-weary cowboys: “They always do that?” one asks, after a Clydesdale kicks the ball through a pair of upright power lines.

“Nah,” says the other. “They usually go for two.”

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Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

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