Executive director of the Southern Independent Booksellers Alliance Wanda Jewell was so excited by Stephen King’s newest novel “Joyland” that she kept reading parts of it aloud to her husband.
And then she was struck by an idea. “I suddenly thought it be great if readers had a way to share that impulse,” Jewell told independent bookseller newsletter Shelf Awareness. “It takes the 'You've got to read this!' feeling to the next level.”
So the SIBA has launched Parapalooza (stylized as ¶arapalooza), a YouTube channel where readers can post videos of themselves reading sections of their favorite books aloud.
The rules? Not many. “The only requirement is that selections are read aloud with meaning, enthusiasm and feeling,” Jewell said.
On the YouTube channel’s page, the SIBA suggests that a preview of a book may be a good way to appeal to readers in the age of short attention spans.
So far, selections read on the channel include “A Companion for Owls” by Maurice Manning, “An Armenian Sketchbook” by Vasily Grossman, and “Macbeth” by William Shakespeare.
Want to upload your own video? Check out the YouTube channel here.