'The Hobbit': Try a Tolkien breakfast at ... Denny's?

The chain restaurant is serving a promotional 'Hobbit' menu with items like Gandalf's Gobble Melt.

L: James Fisher/Warner Bros./AP R: Denny's/Business Wire
'Hobbit'-themed foods are being served at Denny's restaurants to promote the new film. Right: some of Denny's normal fare, including pancakes and bacon.

Movie and corporate tie-ins are nothing new – just ask any kid who ever got his own plastic Simba from McDonald's. But a somewhat unexpected pairing arose when the restaurant chain Denny’s announced that it would be serving a “Hobbit” menu to coincide with the release of “The Hobbit: There and Back Again,” the first movie in the planned “Hobbit” trilogy.

The menu includes such items as Radagast’s Red Velvet Pancake Puppies (named for the wizard Radagast the Brown), Gandalf’s Gobble Melt, Bilbo’s Berry Smoothie, and Hobbit Hole Breakfast. The “Hobbit” offerings will be available at Denny’s locations through early January.

Reviews of the dishes have so far been middling. Phoenix writer Alexandra Cavallow wrote that the Hobbit Hole, which consisted of fried eggs, hash browns, cheddar buns and bacon, was fine, though unhealthy. “But one imagines you'd need to carbo-load before risking life and limb in Mordor, so it made sense,” she wrote. “And those egg-filled cheddar buns were good.”

Wisconsin State Journal writer Rob Thomas said he was a little overwhelmed by the breakfast appetizer titled the Lonely Mountain Treasure, which was essentially lemon poppy seed nuggets with cream cheese frosting for dipping. “I'm sorry, I'm just too frightened right now to check the caloric content of that,” he wrote. “It was as if I could feel the baleful Eye of Mordor staring down and me and saying, 'You're going to eat all that? Really? Even my orcs have a little fruit with breakfast.' ”

He said conclusions about the menu overall were hard to draw.

“I don't know if I can honestly say, ‘If you love “The Hobbit,” you'll love Denny's!’ Nor can I say with authority, ‘If you love Denny's, you'll love “The Hobbit!”’ What I can say is that both things exist, in the same time and space, in America.”

Visitors to the website io9, which featured pictures of the food available through the “Hobbit” menu, seemed confused and impressed by the fact that the promotion was happening at all.

“Who knew that a character from the Silmarillion, which is basically where Tolkien put all the appendixes that wouldn't fit in Lord of the Rings, would one day be given his own promotional breakfast food?” a commenter named JulieMarieC wrote.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to 'The Hobbit': Try a Tolkien breakfast at ... Denny's?
Read this article in
QR Code to Subscription page
Start your subscription today