Obama branding has taken hold of the town. Batches of a local spiced fruitbread called brack have been renamed “Barack brack.” There are also Obama burgers, and a very recently built Obama Cafe. Guiness brewed a keg of its famous stout specifically for the event of Obama’s visit to Moneygall pub “Ollie’s Bar,” not to be poured until the moment Obama walks in the door. The pub sports a bust, painting, and life-size photo cutout of the president.