Election 101: Is Herman Cain's media savvy enough to make him presidential? 10 things to know about him

The pizza magnate, aka the ‘Hermanator,’ is staging a full-on charm offensive, hoping his Southern-fried charisma, business savvy, top performance in the first GOP debate, and media prowess are enough to offset his fundamental flaw: zero political experience.

5. Weaknesses?

Jim Cole/AP Photo
Republican presidential hopefuls, former Minnesota Gov. Tim Pawlenty and Herman Cain cross campaign paths at a tea party rally on April 15 in Concord, N.H.

That very performance Mr. Limbaugh and others lauded also exposed Cain’s fundamental flaw: zero political experience.

Usually articulate, Cain, who has never held elected office, stumbles when he’s asked about foreign policy, as he did in the debate.

“There’s a real question whether voters, when they get in the booth, will want to entrust the presidency to someone who has never held a political office,” says Broussard.

And even Cain acknowledges he’s all but unknown in most quarters. “The general public doesn’t know who I am,” he told the Washington Post. “My biggest weakness is national household name ID.”

That, of course, affects a critical ingredient for any successful campaign: funds. Cain has suggested he’s got enough personal wealth to seed his campaign, but he’ll need to convince donors he’s a serious contender to get the checks flowing.

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