Little is known so far about his finances. In 2009, Johnson founded the Our America Initiative, a conservative nonprofit organization. Money from the nonprofit cannot be used to directly fund his campaign, but it can be used for related expenses like travel. Johnson’s company, which he sold in 1999, made him a millionaire, and he spent $500,000 of his own wealth on his gubernatorial campaign in New Mexico. Johnson gubernatorial campaign supporters included AT&T and Phillip Morris.