Betty White snags SAG award, boosts Hallmark viewership

Betty White was back in the spotlight this week with a SAG award and for her role in the Hallmark Hall of Fame movie The Lost Valentine.

Mario Anzuoni/Reuters
Actress Betty White accepts the award for Outstanding Female Actor in a Comedy Series for her role in "Hot in Cleveland" at the 17th annual Screen Actors Guild Awards in Los Angeles, California January 30, 2011.

The Hallmark Hall of Fame movie "The Lost Valentine," starring Betty White with Jennifer Love Hewitt, was seen by just under 15 million people on Sunday.

The Nielsen Co. said that was the most-watched Hallmark movie in four years.

Hewitt portrayed a reporter interviewing White about her undying love for a husband declared missing in action in World War II.

CBS was showing the movie, the most popular thing on prime-time television not named "American Idol" last week, around the same time as the Screen Actors Guild Awards.

White picked up a SAG award as best actress in a TV comedy series for TV Land's "Hot in Cleveland."

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