With launch of 'vanity' URLs, everyone can claim a piece of Facebook

  • close
    File this one under self-promotion: By Saturday, so-called 'vanity' URLs will be available for all Facebook profiles and fan pages.
    View Caption
  • About video ads
    View Caption

Starting this weekend, Facebook users will be able to claim a customized, or "vanity" URL for their profile or fan page, designer Blaise DiPersia said today in a post on Facebook's blog. Until now, web addresses on the popular social networking site have consisted of an ungainly string of numbers, making it tricky to remember the addresses of individual profile pages. (MySpace and Twitter, by comparison, have long allowed users to customize their URLs.)

"When your friends, family members or co-workers visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you," DiPersia wrote. "We expect to offer even more ways to use your Facebook username in the future."

Users can begin claiming their vanity URLs at 12:01 AM, EST, on Saturday.

For folks with distinctive names, of course, this is great news. But as Doug Caverly of WebProNews notes, "The John Smiths of the world may want to stay especially sharp... the trick may be claiming as opposed to"

Sam Diaz, of, is more cynical still:

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.