Google's 16 biggest purchases, and how they worked out

#12: Feedburner RSS tools, $100 million

  • close
    After being acquired by Google, the crew at worked on
    Screenshot/Business Insider
    View Caption
  • About video ads
    View Caption

In Jue 2007, Google paid $100 million for this company, which creates tools for advertisers and users to manage RSS feeds. It's still around, but RSS has become less interesting in the wake of Twitter -- which is now run by former Feedburner founder Dick Costolo.

#11: visual search, $100 million+

Google bought this visual search company last summer, and put the team to work building a search vertical for women's fashion called

3 of 8