Top 5 books to turn your high-tech innovation into a successful business

4. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Photo illustration / Steve Nagy / Design Pics / Newscom
Two women work on a new business together. The book, "Guerrilla Marketing," gives advice on starting a business on a tight budget.

By Jay Conrad Levinson (Houghton Mifflin, 384 pp.)

One word that every student remembers from my classes is "bootstrapping," the art and science of starting a business when you have very limited start-up capital. This is the classic book that captures the essence of what it takes to start and grow a business when cash is tight.

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