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Pepsi can redesigned to pay tribute to 'beautiful, confident women'

Pepsi can: Pepsi has redesigned its Diet Pepsi can as a tribute to attractive women, a group of people who have been historically underrepresented by carbonated-beverage-can shapes.

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An attractive woman.
PepsiCo/PRNewsFoto
The Diet Pepsi Skinny Can

Pepsi announced that it has redesigned the can for Diet Pepsi in a tribute to attractive females, a class that has until now been celebrated only in television, movies, the Internet, newspapers, magazines, music, books, poetry, paintings, sculpture, posters, calendars and most forms of public advertising, but not in soda-can shapes.

The new Pepsi can, which, like the mainstream Western ideal of female beauty, is slim and slender, launched Tuesday and will become available in March. According to a press release from the Harrison, New York-based beverage company, the can was redesigned "in celebration of beautiful, confident women."

The press release also notes that the redesigned aluminum cylinder is "sassier" than its shorter, portly counterpart.

Like the ordinary can, the Diet Pepsi Skinny Can will contain a mixture of carbonated water, caramel color, aspartame, phosphoric acid, potassium benzoate, caffeine, citric acid, and natural flavor that the company describes as light, crisp, and refreshing.

The press release did not note that the redesigned can might make the person holding it appear fat by comparison.

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