Other than during the Super Bowl, do you usually pay much attention to TV commercials? Maybe not, but in Italy almost two-thirds of respondents to a survey of 980 adult viewers said the ads were among the most entertaining and exciting material on the tube.

Ranking US cities where it's toughest to stay cool, dry

Summer finally has arrived. So, depending on where you live, this may be the ideal time for an ice-cold lemonade to replenish the liter per hour or more that most people lose in perspiration because of high temperatures and humidity. In that light, using meteorological data for June, July, and August, Old Spice brand deodorant has announced its "first annual" list of the 50 "sweatiest" US cities. The project assumes an adult of average height and weight had walked outdoors for one hour. The top 10 cities:

1. San Antonio, Texas

2. Dallas/Fort Worth, Texas

3. New Orleans

4. Houston

5. West Palm Beach, Fla.

6. Orlando

7. Memphis, Tenn.

8. Tampa/St. Petersburg, Fla.

9. Phoenix

10. Miami/Fort Lauderdale, Fla.

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