It's probably not the endorsement Kellogg's was looking for.
But by far, the most popular item on the detention camp menu for suspected Al Qaeda and Taliban fighters is the cereal Froot Loops.
"It is apparently their favorite snack," says Army Maj. Rumi Nielson-Green. "They immediately were asking folks for the Froot Loops - and, when offered a choice of cereal, they'll take Froot Loops."
It would appear that the role once played by cigarettes and chocolate in wartime detention camps in past conflicts has now been eclipsed by puffed corn and sugar in a virtual rainbow of fruity colors.
Two months after Camp X-Ray opened its chain-link and razor-wire gates to suspected terrorists and their supporters captured in Afghanistan, the prisoners are settling into a routine that is Spartan and grueling enough to make a single-serving box of cereal the high point of the day.
A typical day for an Al Qaeda suspect begins just before dawn with the call to prayer. Breakfast at 6:30 a.m. is served to each prisoner in his cell on paper plates passed through a slot in the cell door. The menu: oatmeal, an orange, fresh bread, and a bottle of water.
The center of every detainee's universe is an eight-foot-by-eight-foot slab of concrete enclosed by walls and ceiling of chain-link fencing. Among the variety of activities prisoners engage in in their cells: standing, sitting, squatting, lying down, pacing, reading the Koran, talking to their neighbors, and sleeping.
"They spend the vast majority of their day inside those units," says Marine Maj. Stephen Cox. "Their activity is not that much different than inmates in a maximum-security prison."
From 7:30 to noon, the prisoners may be involved in any one of four different activities outside their cells: showering, sick call, recreation, or interrogation.
Each detainee is required to bathe at least once every two days. This is more challenging than it sounds, since prisoners must first master the art of scrubbing and shampooing with both hands still shackled together.
Whenever a prisoner leaves his cell, his wrists and ankles must be shackled. The wrist cuffs are attached to a belt at the waist to prevent any swinging of both arms together (although this waist restraint is removed at shower time). Any prisoner outside his cell is escorted by at least two guards.
While in the recreation area near the center of the camp, prisoners have 15 minutes outside their cells during which their leg shackles are removed. There are no recreation facilities or sports equipment. No soccer balls, Ping-Pong tables, lawn darts, croquet mallets. Instead, prisoners have the option of either standing still, walking, or jogging, all with their wrists still shackled. Prisoners are scheduled for two 15-minute recreation experiences per week.
Also during this same period, detainees may be called into one of five air-conditioned interrogation huts on the south side of Camp X-Ray. One of the primary purposes of the camp is to extract information that might help prevent future terrorist attacks and identify Al Qaeda operatives both in the camp and elsewhere.
Officials aren't sharing their success stories, if any, with the media. But there have been widespread problems with detainees refusing to cooperate, or even correctly identifying themselves. The problem was apparently serious enough that Brig. Gen. Michael Lehnert, commander of the detention camp, recently lectured the self-proclaimed Holy Warriors about the importance of being truthful.
"You must tell the truth during questioning," the general said in his talk to prisoners. "Then, and only then, will we be able to determine who will be allowed to return home."
He added, "We know a great deal about many of you, and lying to us will only make your stay here longer."
After the noon prayer, lunch is served at 12:30. It consists of the same MRE (meal ready to eat) that is served to US service members wishing to comply with either Islamic or Jewish dietary restrictions. The so-called "halal" lunches cost twice as much as regular MREs, officials say.
A halal lunch includes pasta or a stew free of any pork products, as well as an assortment of snacks. These include the much-coveted Froot Loops.
Other snacks are crunchy granola bars, raisins, sunflower kernels, peanuts, and a bag of "New York Style" baked bagel chips "with garlic." The bag depicts New York City's skyline, but at midtown around the Empire State Building, rather than downtown where the World Trade Center towers once stood.
From 1:30 to 5 p.m., the detainees may meet with representatives of the International Committee of the Red Cross, which has been granted open access to the camp and the prisoners. Also, a US Navy chaplain, who is a Muslim cleric, frequently visits the detainees. When the chaplain is present at the camp, he issues the call to prayer via the camp public-address system. When he isn't present, a recording of the call is played. The prisoners are offered the opportunity to pray five times each day in accord with Islamic teachings.
Dinner is served at 5 p.m. - typically white rice, red beans, a banana, bread, and a bottle of water.
For the past two weeks, various detainees have engaged in a hunger strike. At one point, nearly two-thirds of the 300 men refused food.
But now, it is down to about a dozen, with three prisoners having eaten nothing since the beginning of the month.
General Lehnert says he will not allow anyone to starve to death or die of dehydration. Intravenous nutrient solutions have been administered to more than 20 detainees during the past two weeks.
In contrast to the hunger strikers, most of the prisoners at Camp X-Ray are eating, consuming roughly 2,700 calories per day. They have gained an average of 10 pounds over the past month, military officials say.
Orange jumpsuit (65% polyester, 35% cotton)
Foam sleeping pad
Two buckets (one for washing water, one for emergency toilet)
Soap, shampoo, toothpaste
Two towels (one to be used as prayer mat)
Copy of the Koran
Plastic flip-flop beach thongs